The face of art in internet era

Ever since internet has taken over our society, a lot has changed in the artworld. Artists are now able to present their work to a larger crowd without having to worry about marketing. Online art galleries are helping sell substantial number of artworks for both renowned and emerging artists alike. That doesn’t mean that the bricks-and-mortar gallery systems have gone extinct. In fact,many of the popularart galleries are taking to online platforms to promulgate their pre-exhibit catalogues, upcoming events and more.

Traditionally, most Indian artists even the celebrated ones had to travel abroad to exhibit their works to the international audience.  Although, it brought them a significant recognition, it often took away their creative selves from working in their studios, aside from other administrative issues. Nevertheless, with more visibilityonline, many Indian artists can now sell their works to international buyers without having totraveloverseas. A handful of online Indian art galleries housed with qualified curators, bloggers, marketing managers are helping the artists gain more virtual prominence, whereas some of the tech savvy artists are maintaining their own websites. The bottom line is, even in India the conventional mode of selling art is slowly been taken over by virtual advertising which is creating a huge impact in the ease of selling and buying the creative works by a click of a key.

Passionate collectors and buyers on the other hand are able to buy more paintings and sculptures than before, without having to travel much. For example, if a collector in India yearns to buy a workexhibited in New York, he may have to fork money out on travel and other logistics before getting to see the actual work of art. But an online art gallery can save collector a great deal of valuable time and a few bucks. As a matter of fact, many first-time art buyers are owning art works for either investment or passion through art galleries online. It is no surprise to see that art buyers these days are coming from all walks of life with some being in the age group of 20s. However, the serious art collectors are relying on both traditional and online art galleries. Many collectors who prefer to buy a big-ticket artwork or wish to see the work for real before owning it, often visit online galleries for comparing the price tag or choosing from the several available options before making a deal with the physical art galleries.

On the other hand, conventionallyan artist could hardly know his buyer while sealing a deal on an artwork, since most of it was taken care by the art galleries. Nonetheless, through sale of art online, an artist can directly make a transaction with the buyer or collector or others, while the buyer could be assured of the authenticity of the work he is about to possess, since it comes from the artist himself. This creates a win-win situation for both.

In a span of few years several online art galleries have been established in India, each with different business models.  Some sell artworks of emerging artists, while some trade works of recognised artists. Some offer the artworks as gifting ideas and home décor, while some vend it to earnest art collectors. The point is, selling or buying art online has got as easy as shopping on eBay, but choosing a right store to make a deal is a real great deal.The web is thronged with umpteen number ofsites that may sell fakes. When there is demand,naturally there is a scope of mock-ups and transaction of fake works in the art industry is no bolt from the blue. Choosing the right kind of artwork both in terms of aesthetics and authenticity can turn into a real nightmare.Therefore, before deciding to be a proud owner of an artwork, be sure to do your homework.Check for reviews, blogs, newsfeeds, available deals, press releases, frequency of store updates among others, before trusting a site where you desire to trade an artwork.Indiearts.in is one of the pioneers in transacting online art sales serving as an exclusive one shop stop for all kinds of art related deals. Housed with experienced curators it has been positively bridging gap between collectors and artists. Indiearts has assisted countless number of buyers in choosing the right work of art, making a deal with the artists and delivering the piece with certificate of authentication. Indiearts also assists artists in designing their websites, apps or getting membership in the Indiearts store, for enabling virtual advertising,marketing and salesof their artworks. So, if you are still reading this article, then perhaps you are associated with the art world either as an artist or collector or dealer and we can customize exactly what you desire.

Indian Artists

Thota Vaikuntam's Art

His paintings depict feminine beauty of a every second nice. They neither describe the slender and fresh-skinned damsel of popular culture, nor realize they intend to make a broadcast through overly worked or changed illustrations of women.

Thota Vaikuntam favorably binds himself to his rural roots and creates soothing, powerful art, that embodies feminine and rural beauty as he knows it. He paints the quintessential Modern Indian Arts Telangana people of his childhood, the ones he has grown going on on the subject of, and the ones he is most familiar considering.

Early Experiments

Thota Vaikuntam was born in 1942 into the very rustic surroundings of Burugupalli village, in South India. The verdant village of his childhood played a colossal portion in challenging the performer in Vaikuntam, even after he moved to the urbane surrounding of Hyderabad in his higher years.

His build up subsequent to the female figure began during his childhood days, behind he used to be enamored by travelling theatre groups that had men impersonating women. In fact, his olden experiments bearing in mind art in childhood, were sketches of the various characters  Rama, Hanuman, Krishna and Ravana, that he saying in these dramas.

A Student of Art

Despite their impoverished background, his parents allowed Vaikuntam to pursue an arts education. He completed a degree in Painting at the College of Fine Arts, Hyderabad and later studied at the famed School of Fine Arts at MS University, Baroda out cold the opinion of the eminent K.G. Subramanyan.

During his years in abroad, he came across discussions regarding what constituted Indian art. Vaikuntam became disenchanted like he realized that it was the western mannerism of painting that was physical adopted at the period. Post his education, he struggled following unfriendliness himself from European art, and finding an Indian identity for his art. 

Discovering His Identity in Telangana Women

In his search of a utter Indian identity, Vaikuntam found inspiration in his original village roots. He made several charcoal sketches of the village women in an attempt to take possession of their beauty and vibrancy.

Some of these were an imagery of his mother in her traditional attire. Vaikuntam was intensely private more or less these to come sketches as he was intimidated by the sensuality of his female forms.

Slowly, he started painting women who were unabashedly dusky, voluptuous and rural. They were decorated, behind complex bangles, hair add-ons, tortured feeling sarees and immense nose rings. Instead of the frequently seen delicate or graceful bindi, his women came gone turmeric smeared foreheads layered subsequent to an earsplitting vermillion bindi.

The women Vaikuntam painted were not village belles, but hermetic matriarchs. And these Telangana women, outlined when formless charcoal lines and draped gone decorative detail, became Vaikuntams unique identity, travelling the world on his canvas.

Changed, Yet the Same

Vaikuntams art has always been, and continues to be virtually his rural roots. But beyond three decades, his paintings have evolved in their form and characteristics. Men, earlier consigned to a youthful role, now make a larger melody within his paintings.

His canvases have transformed from tight frames featuring a single girl, to those that collective groups of women about in their entirety.

Today, the term A Vaikuntam refers to a canvas pulsating subsequent to primary colours and decorative finesse. But most of all, it refers to flat illustrations of village folk, specifically the almond-eyed women exuding beauty and strength in their genuine representation - dark, rustic, and distinctly Indian.

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